INDIAN EMBROIDERIES

Things take time here. Everything can be done but it takes time, a lot of energy to follow up and yes the occasional phone-stalking to make them understand that you’re not joking but bloody serious about a deadline or a promise.

Luckily I’ve acquired this knowledge right away when we got here and I’ve taken my precautions. Instead of focusing on my project full time I’ve started working as a consultant and work on “Unknown Curiosity” one day a week. Otherwise I’d risk waiting around 3 days a week for other people to finish their job.  So every Thursday I focus on sketching, sourcing, design, research… aka all fun things that are related with starting a brand.

Last Thursday I met with Asif, an artisan that specializes in Indian embroideries. (You can be sure I had to write down his name. It took me 2 months before I’d memorized all the names of my 10 Indian colleagues.) He does this work by himself and most often works on traditional Indian wear. I have been thinking about introducing elements and details of embroidery on some of the accessories that I plan on introducing. Cause who doesn’t love a little glitter and glamour? Hell, I know I sure do.

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Now if you have a good eye for detail you can tell that these embroideries are technically very strong. You might not like them aesthetically but that’s just because you are not familiar with Indian wear and it’s particular details. But that is where I come in. I am now working with Asif (yes I had to check my notes again for his name, I am that kind of person) to create modern and fun embroideries for great comfortable summer scarves and something jewelry related. To be continued!